Air Jordan 1 (I)

In the 1984 NBA Draft, Michael was selected by the Chicago Bulls with the No. 3 overall pick. This was after seeing Jordan perform a wonderful three years in North Carolina and co-captain and star of the Olympic basketball team in 1984 which as you all know picked up the gold medal. Nike understood that this player would turn out to be something else and signed him up to create a line of shoes and appearal.

It all starts here. A legendary franchise, as both a high performance footwear line and as cultural icon, is launched–the Air Jordan 1. So revolutionary for its day, they are banned by the NBA for violating its "uniformity of uniform" rule. Jordan wears them anyway, incurring a $5,000 fine per game. Likewise, MJ unveils his revolutionary style of play to the league and world at large, making his first All-Star game appearance, earning Rookie of the Year honours and inspiring Boston Celtics legend Larry Bird to observe one performance as "God disguised as Michael Jordan."
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